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Assignment: Marketing Concepts
Directions: Post the results of this assignment to the Wiki (check your email for the link) by Friday, March 6.
A. Marketing Concepts: You have been assigned to research three MARKETING TERMS. Find the definitions (from the chapter or the glossary in your business book) and give examples:
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packaging ()
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captive pricing ()
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co-branding ()
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trademark () :
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brand loyalty ()
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bartering system ()
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tangible ()
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intangible ()
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Services ()
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marketing channels ()
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Promotion mix ()
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PR ( = Public Relations
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sales promotion ()
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coupons ()
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rebate ()
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Frequent-User Incentives (FSI) ()
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premiums ()
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sweepstakes ()
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sampling ()
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product differentiation ()
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product line ()
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product mix ()
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private brand ()
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markup price ()
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telemarketing
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e-catalogs
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positioning ()
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product life cycle ()
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speed to market ()
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B. U.S. companies: You have been assigned one of the companies below. Go to Google (www.google.com); in the search window, copy and paste the company from this page, and put it into quotation marks, e.g. "Arm & Hammer". Go to the Web site of the company. Write down at least one product or service that the company offers.
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Company Name
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Web Site Address (URL)
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Product/Service
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Arm & Hammer ()
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Procter & Gamble
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Kimberly-Clark
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Frito-Lay ()
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Gillette ()
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Campbell's ()
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Vermont Tent Company ()
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Quizno's ()
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Subway ()
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PepsiCo. ()
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Unilever
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Kellogg's
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Amazon.com
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Sears
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Exxon-Mobil
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